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Pages in category "Business qualifications" The following 73 pages are in this category, out of 73 total. ... Master of Science in Marketing;
Certified Sales Engineer: CSE Certified by the North American Association of Sales Engineers (NAASE) Master of Engineering Management: MEM Professional engineering business degree comparable to an MBA. Model Law Engineer MLE Designation bestowed by National Council of Examiners for Engineering and Surveying Model Law Structural Engineer MLSE
Industrial marketing or business-to-business marketing is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw material. The term industrial marketing has largely been replaced by the term business-to-business marketing (B2B).
Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.
For example, a business that sells printer ink is more likely to buy office chairs from a supplier that buys the business's printer ink. In B2C marketing, this does not occur because consumers are not also selling products. [5] Leasing: Businesses tend to lease expensive items while consumers tend to save up to buy expensive items. [5]
A sales plan is a strategic document that outlines the business targets, resources and sales activities. It typically follows the lead of the marketing plan , strategic planning [ 2 ] [ 3 ] and the business plan with more specific detail on how the objectives can be achieved through the actual sale of products and services.
Sales agents (for example in real estate or in manufacturing) Sales outsourcing through direct branded representation; Telemarketing or telesales; Transaction sales; Business-to-business – Business-to-business ("B2B") sales are likely to be larger in terms of volume, economic value and complexity than business-to-consumer ("B2C") sales. Often ...
Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...