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The large-size fashion revolution of 1977–1998 in the US began after the Fashion Group of NYC released a study predicting the demise of the Baby Boomer Junior Market, as the Boomers were coming of age. Mary Duffy's Big Beauties was the first model agency to work with hundreds of new plus-size clothing lines and advertisers. For two decades ...
BS 3666:1982 Specification for size designation of women's wear; BS 6185:1982 Specification for size designation of men's wear; BS 3666:1982, the standard for women's clothing, is rarely followed by manufacturers as it defines sizes in terms of hip and bust measurements only within a limited range.
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
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In contrast to the "boyish figure" were the types of hats and accessories women wore in the roaring twenties. [4] Flapper dresses were juxtaposed with oversized hats, often trimmed with large bows, feathers, ribbons, or sequins. Furthermore, bold headbands were often worn to complement women's customarily shorter hair lengths.
Vanity sizing, or size inflation, is the phenomenon of ready-to-wear clothing of the same nominal size becoming bigger in physical size over time. [ 1 ] [ 2 ] [ 3 ] This has been documented primarily in the United States and the United Kingdom . [ 4 ]
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