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He theorizes that users are purposely clicking "like" on any and every page to deter attention away from the pages they were paid to "like". Derek claims, "I never bought fake likes, I used Facebook legitimate advertising, but the results are as if I paid for fake likes from a click farm". [344] [better source needed]
Cristiano Ronaldo is the most-followed individual user on Facebook with 170 million followers. Shakira is the most-followed female individual user on Facebook with 123 million followers. This article contains a list of the top 50 accounts with the largest number of followers on the social media platform Facebook.
The Like button is one of Facebook's social plug-ins, which are features for websites outside Facebook as part of its Open Graph. [ 24 ] [ 25 ] Speaking at the company's F8 developer conference on April 21, 2010, the day of the launch, CEO Mark Zuckerberg said "We are building a Web where the default is social".
Facebook has been criticized for having lax enforcement of third-party copyrights for videos uploaded to the service. In 2015, some Facebook pages were accused of plagiarizing videos from YouTube users and re-posting them as their own content using Facebook's video platform, and in some cases, achieving higher levels of engagement and views than the original YouTube posts.
In December 2014, Facebook announced that Pages run by businesses can display a so-called "call-to-action button" next to the page's like button. "Call to action" is a customizable button that lets page administrators add external links for easy visitor access to the business' primary objective, with options ranging from "Book Now", "Contact Us ...
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Since the group managed to get more than 7.000 comments on Facebook's pages, Facebook had to do a worldwide vote on the proposed changes. Such a vote would have only been binding if 30% of all users would have taken part. Facebook did not promote the vote, resulting in only 0.038% participation with about 87% voting against Facebook's new policy.