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Organizational storytelling (also known as business storytelling) is a concept in management and organization studies. It recognises the special place of narration in human communication, making narration "the foundation of discursive thought and the possibility of acting in common. [ 1 ] "
Storytelling plays an important role in reasoning processes and in convincing others. In business meetings, managers and business officials preferred stories to abstract arguments or statistical measures. When situations are complex or dense, narrative discourse helps to resolve conflicts, influences corporate decisions and stabilizes the group ...
With the development of marketing in the digital world is digital storytelling implemented in business. Digital storytelling is used as a tool of user-generated content , [ 67 ] when consumers contribute their opinion based on their own experiences about a product to promote a firm's product in the digital world.
Storytelling skills come in handy in a wide range of scenarios, and unlike presentation skills, it’s just as important to call upon this talent in workplace conversations.
It's important for tech professionals to have storytelling skills, “so that we can own that narrative for you and help with financial goals,” Troutman said.
Companies and business use stories or brands that suggest a story to produce brand loyalty. Businesses invest heavily in creating a good story through advertising and public relations. [32] In brand development, many marketers focus on defining a brand persona (typical user) before constructing a narrative for that brand. Character traits such ...
Mimi frequently hosts workshops for leaders on Storytelling and Communications. Through her company, Storytelling and Leadership, Kalinda has led workshops on Storytelling and Narrative Leadership for the Obama Foundation Leaders: Africa program, as well as for the University of Cape Town Graduate School of Business: Women in Business Conference, the Africa Trade and Investment Global Summit ...
The event encourages attendee participation via small roundtable discussions led by experts from the worlds of business, technology, marketing, academics, and other fields; hands-on creative workshops; immersive performances; and exhibitions of storytelling projects and technologies. [1]