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  2. Comparing Media Systems - Wikipedia

    en.wikipedia.org/wiki/Comparing_Media_Systems

    The field of comparative media system research has a long tradition reaching back to the study Four Theories of the Press by Siebert, Peterson and Schramm from 1956. This book was the origin of the academic debate on comparing and classifying media systems, [2] whereas it was normatively biased [3] and strongly influenced by the ideologies of the Cold War era. [4]

  3. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  4. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...

  5. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research uses the scientific method in that data are collected and analyzed to test prior notions or hypotheses. Experts in marketing research have shown that studies featuring multiple and often competing hypotheses yield more meaningful results than those featuring only one dominant hypothesis. [39] Marketing research is objective ...

  6. Hierarchy of Influences - Wikipedia

    en.wikipedia.org/wiki/Hierarchy_of_Influences

    The HOI model instead made the content produced by news media the dependent variable in research studies, influenced by factors located within the hierarchical framework. From a media sociology perspective, the framework "takes into account the multiple forces that simultaneously impinge on media and suggests how influence at one level may ...

  7. Last Year, He Was Told He Has 2 to 5 Years to Live. Now He ...

    www.aol.com/last-told-2-5-years-093000290.html

    A couple who has shared their journey after one of them was diagnosed with terminal cancer at the age of 25 has taken to social media to share happy news: they are having a baby.

  8. Mediatization (media) - Wikipedia

    en.wikipedia.org/wiki/Mediatization_(media)

    The concept of mediatization still requires development, and there is no commonly agreed definition of the term. [4] For example, a sociologist, Ernst Manheim, used mediatization as a way to describe social shifts that are controlled by the mass media, while a media researcher, Kent Asp, viewed mediatization as the relationship between politics, mass media, and the ever-growing divide between ...

  9. AOL Mail - AOL Help

    help.aol.com/products/aol-webmail

    Get answers to your AOL Mail, login, Desktop Gold, AOL app, password and subscription questions. Find the support options to contact customer care by email, chat, or phone number.