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Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
The livery of the B186 reflected its ownership: in addition to the Benetton green and team sponsors (principally Sisley and Riello) which covered the front and sidepods of the car, the engine cover was adorned with multi-coloured streaks on a white background. [5] This indicated the Benetton Group's "United Colors of Benetton" brand.
Retrieved from "https://en.wikipedia.org/w/index.php?title=United_Colours_of_Benetton&oldid=1238754925"
In the early 1990s, Toscani co-founded the magazine Colors (also owned by Benetton) with American graphic designer Tibor Kalman (1949-1999). With the tagline "a magazine about the rest of the world", Colors built on the multiculturalism prevalent at that time and in Benetton's ad campaigns, while remaining editorially independent from the group.
Formula One sponsorship liveries have been used since the 1968 season. Before the arrival of sponsorship liveries in 1968 the nationality of the team determined the colour of a car entered by the team, e.g. cars entered by Italian teams were rosso corsa red, cars entered by French teams were bleu de France blue, and cars entered by British teams (with several exceptions, such as cars entered ...
Colors (stylised as COLORS) was a quarterly print magazine about 'the rest of the world' funded and published by the Italian Benetton clothing company. [1] Founded in 1991 "as a way of communicating the intelligence of the Benetton brand to an extremely sophisticated consumer", [2] it was published worldwide in multiple bilingual editions.
The United Colors of Benetton's communication campaign for autumn 2001 was produced in collaboration with UNV and honored IYV. Instead of professional models, the campaign featured photos of volunteers, such as a tattooed former member of a street gang who volunteered in anti-violence activities, a young lawyer volunteering to promote and ...
Benetton Formula Limited., commonly referred to simply as Benetton, was a Formula One constructor that participated from 1986 to 2001. The team was owned by the Benetton family who run a worldwide chain of clothing stores. In 2000, the team was purchased by Renault, but competed as Benetton for the 2000 and 2001 seasons.
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