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Spotify Wrapped is a marketing campaign intended to promote Spotify. In addition to promoting the music streaming service by encouraging users to share about it on social media, the campaign has developed into a unique feature that is different from the offerings of rivals including Apple Music.
DATES Spotify has created two original podcasts that point the spotlight on itself. “Spotify: Discover This” (launching Oct. 14) provides insights on music, podcasting, cultural
Spotify started its viral marketing campaign Spotify Wrapped in 2016. [36] The campaign was designed to promote Spotify by encouraging people to share their music taste on social media. The release of Spotify Wrapped in early December each year has historically correlated with a boost to Spotify's app store ranking. [36]
Spotify allows users to add local audio files for music not in its catalog into the user's library through Spotify's desktop application, and then allows users to synchronize those music files to Spotify's mobile apps or other computers over the same Wi-Fi network as the primary computer by creating a Spotify playlist, and adding those local ...
Music streaming services have faced criticism over the amount of royalties they distribute, including accusations that they do not fairly compensate musicians and songwriters. [69] [70] In 2013, Spotify stated that it paid artists an average of $0.007 per stream.
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Music podcasts date back to the dawn of podcasting when former MTV VJ Adam Curry and tech columnist and former TechTV Host John C. Dvorak coined the term podcast.Among the first music podcasts was AudioFile Airwav, a digital audio counterpart to the TechTV music series AudioFile which featured interviews with popular musicians, digital music trends and music related gear reviews.
Some services offer non-free options in the style of a digital music store. For a list of online music stores that provide a means of purchasing and downloading music as files of some sort, see comparison of digital music stores. Many sites from both of these categories offer services similar to an online music database.
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