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Skin color contrast has been identified as a feminine beauty standard observed across multiple cultures. [7] Women tend to have darker eyes and lips than men, especially relative to the rest of their facial features, and this attribute has been associated with female attractiveness and femininity, [7] yet it also decreases male attractiveness according to one study. [8]
The physical attractiveness stereotype, commonly known as the "beautiful-is-good" stereotype, [1] is the tendency to assume that physically attractive individuals, coinciding with social beauty standards, also possess other desirable personality traits, such as intelligence, social competence, and morality. [2]
Namie Amuro inspired the small-face fad in Japan which caused Japanese women to buy beauty products such as masks and creams to try to obtain a small face like hers. [183] An 1889 U.S. newspaper ad for arsenic complexion wafers decried blotches, moles, pimples, freckles, and "all female irregularities". [184]
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Research on the "what is beautiful is good" stereotype shows that, overall, those who are physically attractive benefit from their good looks: physically attractive individuals are perceived more positively and physical attractiveness has a strong influence on judgement of a person's competence. [4]
Such standards of beauty are unattainable for most women; The majority of the models displayed on television and in advertisements are well below what is considered healthy body weight. Mass media's use of such unrealistic models sends an implicit message that for a woman to be considered beautiful, she must be unhealthy.
It’s all about “natural beauty,” and tattoos directly conflict with what Korean women are expected to look like. “[Tattoos] are normally related to gang members, yakuza , things like that ...
Sheet masks are a relatively new product that is becoming extremely popular in Asia. Sheet masks consist of a thin cotton or fiber sheet with holes cut out for the eyes and lips and cut to fit the contours of the face, onto which serums and skin treatments are brushed in a thin layer; the sheets may be soaked in the treatment.