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The term halo effect is used in marketing to explain consumer bias toward certain products because of favorable experience with other products made by the same company. [17] It is used in the part of brand marketing called "line extensions". One common halo effect is when the perceived positive features of a particular item extend to a broader ...
The halo effect describes the tendency of an observer to form a generally favorable, unfavorable, or average impression of a specific person, and to allow that general impression to have an exaggerated effect on their judgments of that person along other trait dimensions.
For example, it is possible to explain implicit partisanship or implicit egotism in terms of a halo effect, however these concepts will be discussed more in subsequent sections. Pioneered by Edward Thorndike in 1920, the halo effect is the judgement of attribute "A" being influenced by a known but irrelevant attribute "B". For example ...
The halo effect is the tendency to like everything associated with the object of your affection. ... which might explain why I'm always famished by the time I hit the food court. One $1.50 hot dog ...
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The name halo effect is based on the concept of the saint's halo, and is a specific type of confirmation bias, wherein positive sentiments in one area cause questionable or unknown characteristics to be seen positively. If the observer likes one aspect of something, they will have a positive predisposition toward everything about it.
The halo effect is what forms patterns for individuals, [13] the halo effect being classified as a cognitive bias which occurs during impression formation. [51] The halo effect can also be altered by physical characteristics, social status and many other characteristics. [ 52 ]