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Publishes interdisciplinary scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles span.
JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal.
Why, How, and When Background Color Shapes the Meanings of Logo Hues. Franck Celhay and Jonathan Luffarelli. Journal of Consumer Research, Volume 51, Issue 4, December 2024, Pages 820–844, https://doi.org/10.1093/jcr/ucae019. Quentin André and Nicholas Reinholtz.
Care Consumers’ Identity Processes and Family Caregiver Interventions in the Elderscape. How Do Consumers React to Ads That Meddle in Out-Party Primaries? The Discomfort of Things! Tidying-up and Decluttering in Consumers’ Homes. Are “10 Grams of Protein” Better than “Ten Grams of Protein”?
Founded in 1974, JCR publishes empirical, theoretical, and methodological papers of the highest quality on topics in consumer research. The overriding criterion for publication in JCR is that the paper should advance understanding of consumer behavior or the conduct of consumer research.
The Journal of Consumer Research is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior. It was established in 1974 and originally published by University of Chicago Press.
Information about the types of papers that are appropriate for JCR. Policies and practices to promote research integrity and professional ethics. Descriptions of the general review process and decision categories. Instructions to recommend associate editors and reviewers for your submission. Instructions to prepare and submit your manuscript.
Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal.
We reveal the ebb and flow of consumer research topics over the years and how the topics covered in the most cited articles differ from the average article. Our research covers the first 40 years of JCR from June 1974 to April 2014. The field of consumer research has blos-somed in this time.