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The Journal of Marketing Theory and Practice is a quarterly peer-reviewed academic journal covering research on marketing. It was established in 1992 and is published by Routledge. The editor-in-chief is Raj Agnihotri (Iowa State University).
Pages in category "Marketing journals" The following 25 pages are in this category, out of 25 total. ... Journal of Marketing Theory and Practice;
Richard Paul Bagozzi is an Italian American behavioral and social scientist most known for his work in theory, methodology and empirical research. He is the Dwight F. Benton Professor Emeritus of Marketing at the University of Michigan.
Hunt was the recipient of multiple awards for his scholarship and services to education, including: [8] 1976 The Harold H. Maynard Award for the “best article on marketing theory” for “The Nature and Scope of Marketing” published in the Journal of Marketing
While always deeply involved in the advancement of marketing science he also believed that theory and practice go hand in hand. This also suited his scientific method. From a methodological perspective, he emphasized inductive theorizing from market place events, providing a balanced to the neo-classical theories of firm behaviour. [3]
Journal of Marketing Theory and Practice; Journal of Media Literacy Education; Journal of Nonprofit & Public Sector Marketing; Journal of Political Ideologies;
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association . Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...