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Marlboro (US: / ˈ m ɑː l ˌ b ʌr oʊ /, [2] [3] UK: / ˈ m ɑːr l b ər ə, ˈ m ɔː l-/) [4] is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) in most global territories outside the US.
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The size of a pack is often regulated. Government agencies usually set a minimum pack size. In Australia, the most common quantity per pack is 25, but some brands have 26 or 20 (the legal minimum), with 30, 40 and even 50 packs also sold. In Canada, most packs sold have 25 cigarettes, but packs of 20 are also popular.
Philip Morris is a long-term main sponsor of the Formula One team Scuderia Ferrari. [72] The sponsorship is subliminal in the logo in recent times due to restrictions in tobacco advertising . Marlboro-branded Ferrari and McLaren cars won several world titles with famous drivers such as Alain Prost , James Hunt , Niki Lauda , Ayrton Senna and ...
The study found that plain packaging reduces brand appeal and brand image of tobacco products. [65] If true, this would foretell fewer new smokers taking up the habit. An analysis of claims made by Philip Morris that "the data is clear that overall tobacco consumption and smoking prevalence has not gone down" concluded that this "claim is wrong ...
In this novel, James Bond demands of Goldfinger's servant, "Oddjob, I want a lot of food, quickly. And a bottle of bourbon, soda and ice. Also a carton of Chesterfields, king-size..." [23] [24] [25] In numerous Stephen King novels, his characters frequently smoke Chesterfield cigarettes.