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A Matchbox sized Corgi Jr. Mercedes-Benz 240 Diesel Taxi. The Husky name was rebranded "Corgi Jr." about 1970. By 1970 the exclusive marketing contract with Woolworth had come to an end and realising that the Husky range could now be sold alongside Matchbox in a variety of outlets the series was re-launched as Corgi Juniors to integrate it into the Corgi Toys family, and the existing Husky ...
The Matchbox brand as well as Lesney's tooling were bought by and became a division of Universal Holdings/Universal Toys, where the company re-formed as "Matchbox International Ltd." Tooling and production were moved to Macau. Jack Odell went on to form a new company, Lledo, where he produced models similar to early Matchbox Models of Yesteryear.
A 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by [2] John W. "Jack" Odell (1920–2007), [3] Leslie Charles Smith (1918–2005), [4] and Rodney Smith.
Gave rise to Corgi. Also made first HO slot car line (Playcraft Electric Highways), which was later manufactured and developed by Aurora. MG Model Cars-Micro Machines – Tiny plastic cars about 1.5 inches made by Lewis Galoob. Micro Models – New Zealand maker of Australian marketed vehicles. Micro-Racing – 1:8 off-road buggies
Later, plastic as well as die-cast toys were identified with both names as "Tootsietoy-Strombecker". The name Tootsietoy was often applied to larger, but fairly realistic plastic cars and trucks through the 1990s, but some die-cast were also still made like the Hardbody series in Matchbox size and slightly larger than 1:43 scale.
A range of 1:43 scale cars was offered. Some of these were a bit more crude than the smaller sized cars. For example, a late 1970s Toyota Celica fastback was a bit more rough and toy-like than other Playart offerings. Some offerings were in plastic. Cars in 1:20 scale (or about 8 inches long) were also produced.
Dinky Toys was the brand name for a range of die-cast zamak zinc alloy scale model vehicles, traffic lights, and road signs produced by British toy company Meccano Ltd.They were made in England from 1934 to 1979, at a factory in Binns Road in Liverpool.
The model car "kit" hobby began in the post World War II era with Ace and Berkeley wooden model cars. Revell pioneered the plastic model car in the late 1940s with their Maxwell kit, which was basically an unassembled version of a pull toy. Derek Brand, from England, pioneered the first real plastic kit, a 1932 Ford Roadster for Revell.
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