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DSS has many tools [7] that contain different functions such as; sophisticated database management capabilities with access to internal and external data. information, and knowledge; powerful modeling functions accessed by a model management system; and powerful, yet simple user interface designs that enable interactive queries, reporting, and ...
The Discipline of Market Leaders is a 1995 non-fiction book written by Michael Treacy and Fred Wiersema and published by Addison-Wesley. The book discusses competitive business strategies. [ 1 ] It made The New York Times Best Seller list after the authors placed orders for thousands of copies of their own book.
Porter's four corners model is a predictive tool designed by Michael Porter that helps in determining a competitor's course of action. Unlike other predictive models which predominantly rely on a firm's current strategy and capabilities to determine future strategy, Porter's model additionally calls for an understanding of what motivates the competitor.
Michael Martin Hammer (April 13, 1948 – September 3, 2008) was born in Annapolis, Maryland. Hammer was a Jewish-American engineer, management author, and a former professor of computer science at the Massachusetts Institute of Technology (MIT). Hammer and James A. Champy founded the management theory of business process reengineering (BPR). [1]
Michael Eugene Porter (born May 23, 1947) [2] is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group (now part of Deloitte) and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a widely-used
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
Examples of satisfying criteria would be adequate profit or share or the market and fair price. They recognize that the world they perceive is a drastically simplified model of the real world. They are content with the simplification because they believe the real world is mostly empty anyway.
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.