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The 1960s were an age of fashion innovation for women. The early 1960s gave birth to drainpipe jeans and capri pants, a style popularized by Audrey Hepburn. [6] Casual dress became more unisex and often consisted of plaid button down shirts worn with slim blue jeans, comfortable slacks, or skirts.
A succession of style trends led by Christian Dior and Cristóbal Balenciaga defined the changing silhouette of women's clothes through the 1950s. Television joined fashion magazines and movies in disseminating clothing styles. [3] [4] The new silhouette had narrow shoulders, a cinched waist, bust emphasis, and longer skirts, often with wider ...
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When the model Twiggy became a fashion icon in the early '60s, short pixie haircuts became all the rage, modernizing women’s looks. The hairstyle was highly appealing, as it was easy to manage ...
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The boutique saw the start of the London ready-to-wear industry as people flocked for mass-produced clothing at a lower price point than its predecessors. Mary Quant , often credited for inventing the mini-skirt, was a leader in the boutique movement and attributed her primary source of inspiration to the street style of the youth.
The emphasis on clothing and a stylised look for women demonstrated the "same fussiness for detail in clothes" as their male mod counterparts. [ 75 ] Shari Benstock and Suzanne Ferriss claimed that the emphasis in the mod subculture on consumerism and shopping was the "ultimate affront to male working-class traditions" in the United Kingdom ...