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Affirmation and negation are a crucial building blocks for language. The presence of negation is the absence of affirmation, where affirmation functions individually. [1] ...
A promo (a shorthand term for promotion) is a form of commercial advertising used in broadcast media, either television or radio, which promotes a program airing on a television or radio station/network to the viewing or listening audience.
Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand; for example, Oprah Winfrey's promotion on her television show of her books, magazines and website. [1]
Good to Great: Why Some Companies Make the Leap... and Others Don't is a management book by Jim C. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition.