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  2. Sales and operations planning - Wikipedia

    en.wikipedia.org/wiki/Sales_and_operations_planning

    The S&OP process includes an updated forecast that leads to a sales plan, production plan, inventory plan, customer lead time (backlog) plan, new product development plan, strategic initiative plan, and resulting financial plan. Plan frequency and planning horizon depend on the specifics of the context. [1]

  3. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, ... Templates [3] and guides, ...

  4. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

  5. Sales management - Wikipedia

    en.wikipedia.org/wiki/Sales_management

    A sales plan is a strategic document that outlines the business targets, resources and sales activities. It typically follows the lead of the marketing plan, strategic planning [2] [3] and the business plan with more specific detail on how the objectives can be achieved through the actual sale of products and services. Sales is a recurring and ...

  6. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage.

  7. US retailers aim to cash in on Cyber Monday with steep online ...

    www.aol.com/news/us-retailers-aim-cash-cyber...

    Sales at brick-and-mortar stores on Friday grew just 0.7% year over year, according to preliminary estimates by payments processor Mastercard. Meanwhile, data firm Facteus said sales were actually ...

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