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1971 magazine advertisement. L'eggs is a brand of pantyhose, introduced in 1969 by Hanes.The novel developments were the egg-shaped plastic product container, the shift to consignment sales in drug stores and groceries, and the in-store product racks designed to emphasize the egg shape.
These are not your mother's L'eggs pantyhose. That's the message HanesBrands is sending with a new marketing campaign -- and its first national television advertising in more than 14 years ...
The packaging design was in the form of an egg to promote how compact pantyhose could be and branding the line to rhyme with "legs." [ 2 ] Although the concept was initially considered 'a marketing risk' by the board members, the risk turned into a multibillion-dollar enterprise. [ 3 ]
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related to: l'eggs pantyhose color chart templatewalmart.com has been visited by 1M+ users in the past month
3579 S High St, Columbus, OH · Directions · (614) 409-0683