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  2. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    7 Marketing P's. Used in targeting and defining a market in a go-to-market strategy. These are some of the common factors that are considered when performing a market segmentation in a go-to-market strategy: [13] Industry: The industry in which the customer is involved; Customer size and sales potential of the customer

  3. Business-to-business - Wikipedia

    en.wikipedia.org/wiki/Business-to-business

    Business-to-business (B2B or, in some countries, BtoB) is a situation where one business makes a commercial transaction with another. This typically occurs when: This typically occurs when: A business sources materials for its production process for output (e.g., a food manufacturer purchasing salt), i.e. providing raw material to the other ...

  4. Types of e-commerce - Wikipedia

    en.wikipedia.org/wiki/Types_of_e-commerce

    There are many types of e-commerce models, based on market segmentation, that can be used to conducted business online.The 6 types of business models that can be used in e-commerce include: [1] Business-to-Consumer (B2C), Consumer-to-Business (C2B), Business-to-Business (B2B), Consumer-to-Consumer (C2C), Business-to-Administration (B2A), and Consumer-to-Administration

  5. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    The Marketing Metrics Continuum provides a framework for how to categorize metrics from the tactical to strategic. If the company has obtained an adequate understanding of the customer base and its own competitive position in the industry, marketing managers are able to make their own key strategic decisions and develop a marketing strategy ...

  6. B2B e-commerce - Wikipedia

    en.wikipedia.org/wiki/B2B_e-commerce

    B2B e-commerce, short for business-to-business electronic commerce, is the sale of goods or services between businesses via an online sales portal. In general, it is used to improve the efficiency and effectiveness of a company's sales efforts.

  7. Industrial marketing - Wikipedia

    en.wikipedia.org/wiki/Industrial_marketing

    B2B firms make extensive use of solution selling where sales force identify the client's problem or needs and sell goods or services that specifically address those needs. [5] In solution selling , it is essential that sales staff explore the client's requirements in depth before presenting a solution.

  8. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies. The 7 P's of B2B marketing are: product, price, place, promotion, people, process, and physical evidence. [33] Some of the trends in B2B marketing include content such as podcasts, videos, and social media ...

  9. White paper - Wikipedia

    en.wikipedia.org/wiki/White_paper

    As a marketing tool, these papers use selected facts and logical arguments to build a case favorable to the company sponsoring the document. B2B (business-to-business) white papers are often used to generate sales leads, establish thought leadership, make a business case, grow email lists, grow audiences, increase sales, or inform and persuade ...