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Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected. [45] Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46]
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Between 2014 and 2016, Under Armour spent close to $1 billion to acquire makers of activity- and diet-tracking mobile apps. [23] [24] [25] Many long-term employees questioned Plank's strategy and whether the company would produce a return on their investment. Plank spent hours in one-on-one conversations to try to persuade those employees.
Dark Sky Distance is a Professional Distance Running Team sponsored by Under Armour and based in Flagstaff, Arizona. The team focuses on events ranging from 1500m to Marathon with representation from the US and Internationally.
Shares of Under Armour (NYSE: UA) slumped 9.6% on Tuesday as of 12:17 p.m. ET.. The athletic apparel and shoe company has had a tough few years, as growth stalled out and profits have taken a hit ...
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