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Described as a "country tributary," Omaha's Farnam Street was the location of Automobile Row from the outset of car sales in Omaha. It was noted as "one of the best lots to choose from ever assembled between Chicago and San Francisco." With "five exclusive dealerships" in 1906, the strip was the prime location for car sales in Omaha. [3]
Additional revenues come from auto repair at the dealerships, financing, and insurance sales. [40] In 2013 Lithia was named No. 9 on Automotive News' list of the 125 largest U.S. dealership groups, with retail new-vehicle sales of 56,960 units in 2012. In used-vehicle sales it also ranks No. 9, with retail used-vehicle sales of 49,067 in 2012. [41]
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Since most states have requirements for a dealer to warranty or even guarantee a used vehicle for a certain amount of time and or mileage if sold to the public at a certain price, [10] a dealer must make a profit selling the previously traded car (now a used car). Trade-in value is an important facet of the car deal.
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