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The G.I. Joe: A Real American Hero toyline was introduced by Hasbro in 1982, and lasted to 1994, producing well over 250 vehicles (i.e. in-universe are meant to move under their own power), and playsets (i.e. toys representing static bases of operation such as fortresses, or equipment such as artillery pieces).
[citation needed] With IDW's revival of G.I. Joe: A Real American Hero, which picks up immediately following the final issue of the original Marvel Comics run at issue no. 155½, and the statement by Hasbro that "we are currently taking the brand in a direction that does not take the Devil’s Due story into account," [citation needed] the ...
G.I. Joe is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. [3] [4] The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier (), Action Sailor (), Action Pilot (U.S. Air Force), Action Marine (U.S. Marine Corps) and later on, the Action Nurse.
With the renewed interest in 12-inch action figures of all kinds, Hasbro decided to go beyond the 12-inch versions of their "Hall of Fame" G.I. Joe line and reintroduce a series of figure closer in spirit to the original G.I. Joe lineup. Hasbro's G I Joe Classic Collection figures were first released in 1996, under the Kenner brand.
The Hassenfeld Brothers [2] (Hasbro) of Pawtucket, Rhode Island, began selling the first "action figure" targeted especially at boys in the early 1960s.The conventional marketing wisdom of the early 1960s was that boys would not play with dolls, thus the word 'Doll' was never used by Hasbro or anyone involved in the development or marketing of G.I. Joe. "Action figure" was the only acceptable ...
"A Real American Hero" was created as a revival of the original 12 in (30 cm) G.I. Joe brand of the 1960s and 1970s. After the 12" figure had been absent from toy shelves for a few years, G.I. Joe was re-introduced in a 3 + 3 ⁄ 4 in (9.52 cm) action figure format following the success of the Star Wars and Micronauts 3 3 ⁄ 4 ″ scale toylines.
Joseph Colton, the original G.I. Joe, [1] is a fictional character from G.I. Joe: A Real American Hero, a line of military-themed toys created by Hasbro. He also appeared as a character later in the comic book series, but did not appear in any of the animated series. He is portrayed by Bruce Willis in the film G.I. Joe: Retaliation.
In 1994, DeSimone created the Hasbro-authorized "The New Official Identification Guide To G.I. Joe 1964-1978" (ISBN 0-9635956-1-X), which was the first full color photo guide to the action figures, vehicles, gear, outfits, and play-sets that were produced during the original era of the 12" G.I. Joe.
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