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Aristotle acknowledged that the union between the speaker’s appearance, his reputation, and his ability to give the speech all add up to the meaning of Ethos. [7] This can be done by: Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic
Aristotle's Rhetoric generally concentrates on ethos and pathos, and—as noted by Aristotle—both affect judgment. Aristotle refers to the effect of ethos and pathos on an audience since a speaker needs to exhibit these modes of persuasion .
For Aristotle, a speaker's ethos was a rhetorical strategy employed by an orator whose purpose was to "inspire trust in his audience" (Rhetorica 1380). Ethos was therefore achieved through the orator's "good sense, good moral character, and goodwill", and central to Aristotelian virtue ethics was the notion that this "good moral character" was ...
Aristotle established the classic triad of ethos, pathos, and logos (the Aristotelian triad of appeals) that serves as the foundation of the rhetorical triangle. [7] The rhetorical triangle evolved from its original , sophisticated model into what rhetorician Sharon Crowley describes as the " postmodern " rhetorical triangle, the rhetorical ...
Ethos – a rhetorical appeal to an audience based on the speaker/writer's credibility. Ethopoeia – the act of putting oneself into the character of another to convey that person's feelings and thoughts more vividly. Eulogy – a speech or writing in praise of a person, especially one who recently died or retired.
Hence, rhetorical reason is a modality of phronesis and also, as Aristotle famously notes, a counterpart of dialectic. That is, it depends upon practical wisdom for its proper work, and, in that work, it operates much like dialectical inference, only its proper domain is the particular case as opposed to the general question.
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Aristotle defined ethos as an appeal based on a speaker's character within a persuasive act. Later, the Roman rhetorician Cicero expanded this definition to contain elements of character outside a particular rhetorical act. [9]