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2. Google Ad Manager - Wikipedia

   en.wikipedia.org/wiki/Google_Ad_Manager

   Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]

3. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [4]

4. Header bidding - Wikipedia

   en.wikipedia.org/wiki/Header_bidding

   Header bidding, also known as advance bidding or pre-bidding, [3] is a programmatic advertising technique where publishers offer their ad inventory to multiple ad exchanges, or demand-side platforms (DSPs), at the same time before calling their ad servers. This approach stands in contrast to the traditional waterfall method, which involves ...

5. Google ads to get more transparent by offering access to ...

   www.aol.com/news/google-ads-more-transparent...

   Google today announced a change to its online ads, which will now display new disclosures that allow web searchers to see not just who the advertiser is and why the ad was served to you, but also ...

6. Advertising - AOL Help

   help.aol.com/products/advertising

   AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere. AOL APP News / Email / Weather / Video

7. Google vows more transparency on ads as new EU rules kick in

   www.aol.com/news/google-vows-more-transparency...

   It will roll out a new Transparency Center for people to access information about its policies on a product-by-product basis. (Reporting by Foo Yun Chee; Editing by Devika Syamnath) Show comments

8. Adblock Plus launches its very own ad network - AOL

   www.aol.com/news/2016-09-13-adblock-plus...

   On Tuesday, Adblock Plus announced it is joining the ranks of those online advertisers and launching its own ad network called the Acceptable Ads Platform. Adblock Plus launches its very own ad ...

9. Smaato - Wikipedia

   en.wikipedia.org/wiki/Smaato

   Smaato was established in 2005 and one year later introduced its mobile supply-side platform (SSP). In 2012, Smaato launched its real-time bidding ad exchange. [citation needed] Thereafter, the company's focus shifted towards mobile acquisition and expansion of its automation platform's self-service aspect.