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Un-carrier is a marketing campaign created by T-Mobile US with Prophet, [1] and advertising company Publicis.It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees. [2]
As of June 2, 2019, the T-Mobile ONE and ONE Plus plans have been retired, and replaced by the new Magenta plans. [166] On June 2, 2019, T-Mobile announced the launch of Magenta Plus. T-Mobile has since discontinued this plan, but it has upgraded the Magenta plan with 100 GB of premium data, while the high-speed hotspot data was increased to 5 GB.
Last month, T-Mobile introduced its new "un-carrier" plans, which -- along with the launch of Apple's iPhone on the T-Mobile network -- are meant to grab market share back from larger rivals AT&T ...
AT&T, T-Mobile, and Deutsche Telekom was a lawsuit brought by the US Antitrust Division of the Department of Justice seeking to block the merger of AT&T Mobility and T-Mobile USA. [ 11 ] Had the purchase been completed, AT&T would have had a customer base of approximately 130 million users, making AT&T the largest wireless carrier in the United ...
Mobile virtual network operators (MVNOs) in the United States lease wireless telephone and data service from the four major cellular carriers in the country—AT&T Mobility, Boost Mobile, T-Mobile US, and Verizon—and offer various levels of free and/or paid talk, text and data services to their customers.
T-Mobile is taking an aggressive new swing at the U.S. pay-TV sector, threatening to further roil the market’s dynamics: The carrier announced a new suite of TVision internet packages, available ...
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