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Sega Corporation [a] [b] is a Japanese multinational video game company and subsidiary of Sega Sammy Holdings headquartered in Shinagawa, Tokyo.It produces several multi-million-selling game franchises for arcades and consoles, including Sonic the Hedgehog, Angry Birds, Phantasy Star, Puyo Puyo, Super Monkey Ball, Total War, Virtua Fighter, Megami Tensei, Sakura Wars, Persona, and Yakuza.
In America, Sega of America's senior vice president of marketing [246] Peter Moore, a fan of the attitude previously associated with Sega's brand, worked with Foote, Cone & Belding and Access Communications to develop the "It's Thinking" campaign of 15-second television commercials, which emphasized the Dreamcast's hardware power.
In addition to STI, Sega Interactive, Sega Midwest Studio and Sega Multimedia Studio were other studios that Sega of America established at this time. [ 43 ] [ 44 ] [ 45 ] Japanese game development also expanded externally with SIMS , which was previously Sanritsu , and Sonic Software Planning! which often worked with Climax Entertainment . [ 12 ]
Thomas Kalinske (born July 17, 1944) is an American businessman who has worked for Mattel (1972–1987), Matchbox (1987-1990), Sega of America (1990–1996) and LeapFrog (1997–2006). At Mattel, Kalinske was credited with reviving the Barbie and Hot Wheels brands, launching Masters of the Universe, then being promoted to CEO from 1985 to 1987.
Bernard Stolar (October 9, 1946 – June 22, 2022) [1] was an American businessman and a prominent figure in the video game industry for many years. Among several roles in the industry, he was a founding member of Sony Computer Entertainment America, essential to the launch of the original PlayStation, and president of Sega of America, where he helped lead the development of the Sega Dreamcast ...
Sega Genesis model 2 (North America) The Sega Genesis, known as the Mega Drive [1] in regions outside of North America, is a 16-bit video game console that was designed and produced by Sega. First released in Japan on October 29, 1989, in North America on August 14, 1989, and in PAL regions in 1990, the Genesis is Sega's third console and the ...
Sega Technical Institute (STI) was an American video game developer owned by Sega.Founded by the Atari veteran Mark Cerny in 1990, STI sought to combine elite Japanese developers, including the Sonic Team programmer Yuji Naka and his team, with new American talent.
Sega released Pong-Tron, its first video-based game, in 1973. [5] The company prospered from the arcade game boom of the late 1970s, with revenues climbing to over US$ 100 million by 1979. [ 6 ] Nagai has stated that Hang-On and Out Run helped to pull the arcade game market out of the 1983 downturn and created new genres of video games.