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  2. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites. [ 5 ] [ 6 ] Services are offered under a pay-per-click (PPC) pricing model, and a cost-per-view (CPV) pricing model.

  3. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. [1] [2] A display ad is usually interactive (i.e. clickable), which

  4. YouTube Select - Wikipedia

    en.wikipedia.org/wiki/YouTube_Select

    YouTube Select, formerly Google Preferred, is a program offered by YouTube, a subsidiary of Google, that allows advertisers to pay to place their ads on high-performing videos on its site. [1] The program divides YouTube's most popular channels among 18- to 34-year-olds, comprising the most popular 5% of content on the site, into twelve ...

  5. Google Marketing Platform - Wikipedia

    en.wikipedia.org/wiki/Google_Marketing_Platform

    Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

  6. Google AdSense - Wikipedia

    en.wikipedia.org/wiki/Google_Adsense

    Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.

  7. Google Videos (disambiguation) - Wikipedia

    en.wikipedia.org/wiki/Google_Videos_(disambiguation)

    Google Videos is a function within Google Search for searching online videos. Google Videos may also refer to: Google Video, a video-sharing platform launched in 2005; Google Vids, a presentation program launched in 2024; Google Video Marketplace, a digital media store launched in 2006

  8. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  9. Video advertising - Wikipedia

    en.wikipedia.org/wiki/Video_advertising

    Linear video ads — the ads are presented before, in the middle of, or after the video content is consumed by the user, in very much the same way a TV commercial can play before, during or after the chosen program. Non-linear video ads — the ads run concurrently with the video content, so the users see the ad while viewing the content ...

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