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In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.
Freestanding display units in a supermarket. A gondola (usually pronounced / ɡ ɒ n ˈ d oʊ l ə / in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves ...
Free-standing shelves can be accessible from either one or both longer length sides. A shelf with hidden internal brackets is termed a floating shelf. A shelf or case designed to hold books is a bookshelf. The length of the shelf is based upon the space limitations of its siting and the amount of weight which it will be expected to hold.
A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales.
A shelf label with electronic paper display ESL tag modules use electronic paper (e-paper) or liquid-crystal displays (LCDs) to show the current product price to the customer. E-paper is widely used on ESLs as it provides a crisp display and supports full graphic images (typically only black and white) while only needing power during updates ...
A display case (also called a showcase, display cabinet, shadow box, or vitrine) is a cabinet with one or often more transparent tempered glass (or plastic, normally acrylic for strength) surfaces, used to display objects for viewing. A display case may appear in an exhibition, museum, retail store, restaurant, or house. Often, labels are ...
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