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Plenti launched on May 4, 2015. It allowed shoppers to earn rewards through a variety of purchases. Unlike other loyalty programs such as supermarket loyalty programs, Plenti was not tied to a single company or credit card issuer. Users could join for free and did not have to be American Express cardholders. [1]
In May 2012, Blockbuster UK partnered with IGN to launch a new Blockbuster VIP Gamer loyalty program. [ 236 ] On January 16, 2013, Blockbuster UK entered administration , appointing Deloitte as company administrators, casting doubt over the future of their 528 stores in the country. [ 237 ]
A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...
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General Motors Company (NYSE:GM) penned a long-term deal with Barclays PLC (NYSE:BCS). Starting next summer, Barclays will become the exclusive issuer of the GM Rewards Mastercard and the GM ...
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