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The challenge originally took the form of a single blind taste test. At malls, shopping centers, and other public locations, a Pepsi representative sets up a table with two white cups: one containing Pepsi and one with Coca-Cola. [2] Shoppers are encouraged to taste both colas and then select which drink they prefer.
The dividend hike train continues to march forward and onward. Now we have an investor taste test happening between Coca-Cola Co. (NYSE: KO) and PepsiCo Inc. (NYSE: PEP), as the former just raised ...
Coca-Cola Life was released in limited areas in the summer of 2014 with the product being sold at a number of locations of The Fresh Market grocery store. Nationwide distribution began on November 4, 2014. [8] [25] The release of Coca-Cola Life is the first Coca-Cola product launch in the U.S. since 2006. [37]
On August 16, 2002, the Coca-Cola Company announced a change of the label of Coke Classic in which the word "Classic" was no longer so prominent, leading to speculation that it would eventually be removed and the last traces of New Coke eliminated. [30] In 2009, Coca-Cola permanently removed "Classic" from its North American packaging. [31]
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Isolation booth for taste testing for an independent lab. Tasters will receive samples through the box on the right. In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge [1] is a famous taste test that has been run by Pepsi since 1975. Additionally ...
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