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The Presentation of Self in Everyday Life is a 1956 sociological book by Erving Goffman, in which the author uses the imagery of theatre to portray the importance of human social interaction. This approach became known as Goffman's dramaturgical analysis .
Maintaining a version of self-presentation that is generally considered to be attractive can help to increase one's social capital, and this method is commonly implemented by individuals at networking events. These self-presentation methods can also be used on the corporate level as impression management. [1] [7]
His best-known contribution to social theory is his study of symbolic interaction. This took the form of dramaturgical analysis, beginning with his 1956 book The Presentation of Self in Everyday Life. Goffman's other major works include Asylums (1961), Stigma (1963), Interaction Ritual (1967), Frame Analysis (1974), and Forms of Talk (1981).
One's presentation of oneself to others is known as dramaturgy. [7] Dramaturgical perspective is one of several sociological paradigms separated from other sociological theories or theoretical frameworks because, rather than examining the cause of human behavior, it analyzes the context. This is, however, debatable within sociology.
A sociological theory is a supposition that intends to consider, ... In addition, our performance is the "presentation of self," which is how people perceive us, ...
Perhaps the most important contributor to labeling theory was Erving Goffman, President of the American Sociological Association (ASA), and one of America's most cited sociologists. His most popular books include The Presentation of Self in Everyday Life, [17] Interaction Ritual, [18] and Frame Analysis. [19]
The theory posits that social facilitation is a product of people's motivation to maintain positive self image or face in presence of others. This motivation leads people to behave in ways to form good impressions and therefore results in social facilitation in evaluative situations.
The definition of the situation is a fundamental concept in symbolic interactionism. [ 4 ] [ 5 ] It involves a proposal upon the characteristics of a social situation (e.g. norms, values, authority, participants' roles), and seeks agreement from others in a way that can facilitate social cohesion and social action.