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Guilt is the emotion that is experienced when an individual violates an internalized moral, ethical or religious belief. Guilt's effect on persuasion has been studied only cursorily. Not unlike fear appeals, the literature suggests that guilt can enhance attainment of persuasive goals if evoked to a moderate degree. [31]
The wisdom of repugnance or appeal to disgust, [1] also known informally as the yuck factor, [2] is the belief that an intuitive (or "deep-seated") negative response to some thing, idea, or practice should be interpreted as evidence for the intrinsically harmful or evil character of that thing.
The only way duty and self-interest necessarily overlap is if God exists, and He makes sure through appropriate punishments and rewards that it is always in a person's long-term self-interest to do what is ethical. But appeals to religion, Sidgwick argues, are inappropriate in philosophical ethics, which should aspire to be “scientific” in ...
Moral Suasion, by Nikolai Nevrev (1893). Moral suasion is an appeal to morality, in order to influence or change behavior.A famous example is the attempt by William Lloyd Garrison and his American Anti-Slavery Society to end slavery in the United States by arguing that the practice was morally wrong. [1]
In Beck's view, Kantian ethics paved the way toward a more comprehensive modern secular philosophical paradigm in several ways. By specifically rejecting Spinoza's appeal to a strict monism, Kant parted ways with Spinoza's reliance upon a deity to assume a central role in modern ethical theory. Beck argued further that Kant's ethical theories ...
Immanuel Kant famously criticized the golden rule for not being sensitive to differences of situation, noting that a prisoner duly convicted of a crime could appeal to the golden rule while asking the judge to release him, pointing out that the judge would not want anyone else to send him to prison, so he should not do so to others. [104]
Ethical intuitionism (also called moral intuitionism) is a view or family of views in moral epistemology (and, on some definitions, metaphysics).It is foundationalism applied to moral knowledge, the thesis that some moral truths can be known non-inferentially (i.e., known without one needing to infer them from other truths one believes).
Moral rationalism, also called ethical rationalism, is a view in meta-ethics (specifically the epistemology of ethics) according to which moral principles are knowable a priori, by reason alone. [1] Some prominent figures in the history of philosophy who have defended moral rationalism are Plato and Immanuel Kant .