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  2. Extinction (psychology) - Wikipedia

    en.wikipedia.org/wiki/Extinction_(psychology)

    The dominant account of extinction involves associative models. However, there is debate over whether extinction involves simply "unlearning" the unconditional stimulus (US) – Conditional stimulus (CS) association (e.g., the Rescorla–Wagner account) or, alternatively, a "new learning" of an inhibitory association that masks the original excitatory association (e.g., Konorski, Pearce and ...

  3. Reinforcement - Wikipedia

    en.wikipedia.org/wiki/Reinforcement

    Consequences that lead to appetitive behavior such as subjective "wanting" and "liking" (desire and pleasure) function as rewards or positive reinforcement. [2] There is also negative reinforcement, which involves taking away an undesirable stimulus. An example of negative reinforcement would be taking an aspirin to relieve a headache.

  4. Law of effect - Wikipedia

    en.wikipedia.org/wiki/Law_of_effect

    Psychologists have been interested in the factors that are important in behavior change and control since psychology emerged as a discipline. One of the first principles associated with learning and behavior was the Law of Effect, which states that behaviors that lead to satisfying outcomes are likely to be repeated, whereas behaviors that lead ...

  5. Punishment (psychology) - Wikipedia

    en.wikipedia.org/wiki/Punishment_(psychology)

    Punishment is any change in a human or animal's surroundings which, occurring after a given behavior or response, reduces the likelihood of that behavior occurring again in the future. Reinforcement, referring to any behavior that increases the likelihood that a response will occurs, plays a large role in punishment. Motivating operations (MO ...

  6. Positive behavior support - Wikipedia

    en.wikipedia.org/wiki/Positive_behavior_support

    These behaviors may be supported by reinforcement in the environment. People may inadvertently reinforce undesired behaviors by providing objects and/or attention because of the behavior. The positive behavior support process involves identifying goals, then undertaking functional behavior assessment (FBA). FBAs clearly describe behaviors ...

  7. Behavior modification - Wikipedia

    en.wikipedia.org/wiki/Behavior_modification

    Behavior modification was a treatment approach that used respondent and operant conditioning to change behavior. Based on methodological behaviorism, [1] overt behavior was modified with (antecedent) stimulus control and consequences, including positive and negative reinforcement contingencies to increase desirable behavior, as well as positive and negative punishment, and extinction to reduce ...

  8. Applied behavior analysis - Wikipedia

    en.wikipedia.org/wiki/Applied_behavior_analysis

    ABA is an applied science devoted to developing procedures which will produce observable changes in behavior. [3] [9] It is to be distinguished from the experimental analysis of behavior, which focuses on basic experimental research, [10] but it uses principles developed by such research, in particular operant conditioning and classical conditioning.

  9. Behavioural change theories - Wikipedia

    en.wikipedia.org/wiki/Behavioural_change_theories

    Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.