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The Butterick Publishing Company was founded by Ebenezer Butterick to distribute the first graded sewing patterns. By 1867, it had released its first magazine, Ladies Quarterly of Broadway Fashions, followed by The Metropolitan in 1868. These magazines contained patterns and fashion news. [1]
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Women's magazines also carried sewing patterns, and continued to do so for much of the 20th century. This practice declined during the later decades of the 20th century, when ready-made clothing became a necessity as women joined the paid workforce in larger numbers, leaving them with less time to sew, if indeed they had an interest.
A sewing pattern is the template from which the parts of a garment are traced onto woven or knitted fabrics before being cut out and assembled. Patterns are usually made of paper , and are sometimes made of sturdier materials like paperboard or cardboard if they need to be more robust to withstand repeated use.
Both magazines offered fashion news and advice, as well as mail order services for Butterick's designs. In 1873, E. Butterick & Co. began publishing The Delineator, which, by the turn of the century, became the premiere women's fashion magazine in the US. Mrs. Butterick died in 1871.
The Simplicity Pattern Company is a manufacturer of sewing pattern guides, under the "Simplicity Pattern", "It's So Easy" and "New Look" brands. The company was founded in 1927 in New York City . During the Great Depression , Simplicity allowed home seamstresses to create fashionable clothing in a reliable manner.
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