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Self-perception theory (SPT) is an account of attitude formation developed by psychologist Daryl Bem. [1] [2] It asserts that people develop their attitudes (when there is no previous attitude due to a lack of experience, etc.—and the emotional response is ambiguous) by observing their own behavior and concluding what attitudes must have caused it.
For example, according to Gilles E. Gignac and Marcin Zajenkowski, it can have long-term consequences by leading poor performers into careers for which they are unfit. High performers underestimating their skills, though, may forgo viable career opportunities matching their skills in favor of less promising ones that are below their skill level.
For example, a study conducted by Kudo and Numuzaki showed that the participants in the success condition provided more internal attributions than the participants in the failure condition even though past research has constantly shown that Japanese people do not tend to show a self-serving bias. [23]
A collection of self-schemas makes up one's overall self-concept. For example, the statement "I am lazy" is a self-assessment that contributes to self-concept. Statements such as "I am tired", however, would not be part of someone's self-concept, since being tired is a temporary state and therefore cannot become a part of a self-schema.
By Heather Huhman Gen Y is constantly being told they must be professional if they want to achieve career success. Many think this means becoming a robotic "cog in the machine," or eliminating ...
Wilson's work is based on the assumption that people are not always aware of why they feel the way they do. Bem's self-perception theory [48] makes a similar assumption. The theory is concerned with how people explain their behavior. It argues that people don't always know why they do what they do. When this occurs, they infer the causes of ...
Personal branding is a strategic process aimed at creating, positioning, and maintaining a positive public perception of oneself by leveraging unique individual characteristics and presenting a differentiated narrative to a target audience. [1]
The psychology of self is the study of either the cognitive, conative or affective representation of one's identity, or the subject of experience. The earliest form of the Self in modern psychology saw the emergence of two elements, I and me, with I referring to the Self as the subjective knower and me referring to the Self as a subject that is known.