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Morphe Cosmetics, also known as Morphe Brushes [1] and legally known as Morphe Holdings (stylized as MORPHE), is a Los Angeles-cosmetics and beauty manufacturer founded in 2008. The company specializes in direct-to-consumer distribution of beauty and personal care products through digital retail, leveraging partnerships with social media ...
In January 2023, Forbes announced that Grande is set to acquire the physical assets for the brand, for an estimated $15 million from Forma Brands—the parent company of Morphe Cosmetics—after the company filed for bankruptcy earlier that month, ending their licensing agreement. [11]
He started a clothing line, Sisters Apparel, and a makeup collection, the Sister Collection, made in collaboration with cosmetics brand Morphe Cosmetics, in November 2018. [7] [16] Crowds at a Canadian mall, anticipating a Morphe Cosmetics appearance by James Charles. By early 2019, he had 10 million subscribers on YouTube. [17]
On November 1, 2019, at 10 a.m. PST, [35] Morphe stores, online makeup stores and retailers, and Star's website started selling The Conspiracy Collection. [36] Almost immediately, Shopify, the company that hosts Star's website, crashed due to high levels of traffic. Morphe and other smaller beauty sites sold out within fifteen minutes.
Merle Norman Cosmetics Inc. or simply known as Merle Norman, is an American cosmetics company that manufactures skin care, personal care, and makeup products founded in 1931 by Merle Norman. [2] The company sells its products through e-commerce and its beauty store studio franchises, along with operating day spas through its Merle Norman Spa brand.
Jeffree Star Cosmetics, Inc. is an American cosmetics company founded by Internet personality and musician Jeffree Star. [4] Star invested his life savings to start the company's makeup line in 2014, later detailing the bankruptcy he had been facing following his music career. It launched with three liquid lipstick colors. [4]
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