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Morphe Cosmetics, also known as Morphe Brushes [1] and legally known as Morphe Holdings (stylized as MORPHE), is a Los Angeles-cosmetics and beauty manufacturer founded in 2008. The company specializes in direct-to-consumer distribution of beauty and personal care products through digital retail, leveraging partnerships with social media ...
In 2015, Hill also collaborated with Morphe Cosmetics, creating a palette containing her favorite Morphe eye shadows. She released a limited-edition, gem-encrusted makeup brush set with Morphe in 2016, as well as a second eye shadow palette, under the marketing name "Jaclyn Hill x Morphe", in 2017.
In January 2023, Forbes announced that Grande is set to acquire the physical assets for the brand, for an estimated $15 million from Forma Brands—the parent company of Morphe Cosmetics—after the company filed for bankruptcy earlier that month, ending their licensing agreement. [11]
He started a clothing line, Sisters Apparel, and a makeup collection, the Sister Collection, made in collaboration with cosmetics brand Morphe Cosmetics, in November 2018. [7] [16] Crowds at a Canadian mall, anticipating a Morphe Cosmetics appearance by James Charles. By early 2019, he had 10 million subscribers on YouTube. [17]
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On November 1, 2019, at 10 a.m. PST, [35] Morphe stores, online makeup stores and retailers, and Star's website started selling The Conspiracy Collection. [36] Almost immediately, Shopify, the company that hosts Star's website, crashed due to high levels of traffic. Morphe and other smaller beauty sites sold out within fifteen minutes.
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901 W 3rd Ave, Columbus, 43219 · Directions · (614) 294-4510