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Best Use of Twitter Ad Platform Edelman: Volkswagen's All-New 2012 Beetle Launch Best Use of the Twitter in a Campaign 9/11 Commemoration Best Use of Video in a Social Media Campaign CNN Worldwide: The Royal Wedding of William & Kate; Group SJR: TED - Ideas Worth Spreading Best Viral Campaign
Honor the most outstanding and innovative video advertising industry work, focusing on creativity, impact, and storytelling. These awards celebrate the best in video commercial advertising, recognizing the achievements of brands, agencies, and creative professionals. [7] United States: Jay Chiat Awards: 4A's (American Association of Advertising ...
The first TV ad was aired on 12 January 2015. It was accompanied by cinema, outdoor, and social media advertising, which included a Twitter campaign using the hashtag #thisgirlcan. [1] [2] The campaign was created by agency FCB Inferno and the first television adverts were directed by Australian director Kim Gehrig and won multiple awards. [3]
Twitter, which many investors consider a primary challenger to Facebook Inc. (NASDAQ: FB), will allow advertisers to target users based on their activity on the short message platform. Advertisers ...
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
Celebrities also provide voice-overs for advertising. Some celebrities have distinct voices which are recognisable even when faces are not visible on a screen. This is a more subtle way to add celebrity branding to a product or service. An example of such an advertising campaign is, Sean Connery's voice-over for Level 3 Communications.
The Best Men Can Be is an attempt to address negative behavior among men, including bullying, sexism, sexual misconduct, and toxic masculinity. The campaign includes a three-year commitment by Gillette to make donations to organizations that "[help men] achieve their personal best". [1] The initial short film was the subject of controversy.
The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial. The campaign was launched to market Old Spice's Red Zone After Hours Body Wash, but was subsequently expanded to include other products, following its success. The campaign targets female viewers, despite the ...
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