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The Nike Cortez was first designed by Nike co-founder Bill Bowerman, [2] aiming to produce a comfortable and durable running shoe for distance training and road running. The Nike Cortez was released at the peak of the 1972 Summer Olympics, and quickly gained interest by the general public. [2] The shoe previously known as the Onitsuka Tiger ...
Nike Introduced their most popular shoe, Nike air force 1. It was also the first Nike Basketball shoe to Introduce Nike Air Technology. [6] 1983 Nike introduces the Pegasus, the first edition of a successful line of running shoes that continues to this day. [7] Nike also starts making clothing
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
The headquarters for Nike is located on Bowerman Drive in homage to the company's co-founder. Also in his honor, the company created the "Bowerman Series" of performance running shoes, designed to provide longer-lasting, more training-focused products to compete with such running brands as Asics and Saucony.
Racing flats were predominantly used before the invention of high heeled and cushioned running shoes in the early 1970s. [5] Before the invention of the cushioned Nike shoes in the 1970s, all runners used flats because that was the only shoe available for road running. [6]
This caused a problem as both companies were selling shoes with the same name, Cortez, and both went to court in a lengthy legal battle. Eventually in 1974, the court ruled in favor of Nike and they were given the right to sell their shoes under the Cortez name leading Onitsuka Tiger to rename their shoe the Corsair. [4]
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