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The Cambridge Diet was a very-low-calorie meal replacement fad diet developed in the 1960s. [1] The diet launched with different versions in the US and the UK. [1] The US version filed for bankruptcy [2] and shut down shortly after the deaths of several dieters. [3] The UK diet has also been known as the Cambridge Weight Plan, but is now known ...
In 1982, Howard and family members formed Cambridge Nutrition Limited in the UK. In 1985, Howard and John Marks wrote a book The Cambridge Diet – A Manual for Health Professionals. [13] From 1985 to the late 1980s, Howard supervised the commercial marketing of the Cambridge Diet in the UK and other European countries. [14]
A desire to lose weight is a common motivation to change dietary habits, as is a desire to maintain an existing weight. Many weight loss diets are considered by some to entail varying degrees of health risk, and some are not widely considered to be effective. This is especially true of "crash" or "fad" diets. [15]
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