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A bridal registry or wedding registry is a service provided by a website or retail store that assists engaged couples in the communication of gift preferences to wedding guests. Selecting items from store stock, the couple lists desired items and files this list with the chosen merchant.
The registry allows couples to choose when their gifts ship and exchange gifts digitally before they ship. [4] The company has received $140 million in funding, the most recent being $100 million in 2018. [5] [6] In 2017, Zola expanded from being a wedding registry to also offering wedding planning services through Zola Weddings.
In response to COVID-19, the company launched a $10 million assistance program for wedding vendors in need of support and introduced a campaign called Love is Essential covering the cost of dream marriage proposals for essential workers. [23] [24] In 2020, The Knot Worldwide launched The Knot Registry Store. [25]
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In 2013, the average wedding dress cost US$1,211. In the United States in 2013, the average wedding dress cost $1,211. [17] Television series like TLC's "Say Yes to The Dress" which features bridal boutique, Kleinfeld's, show the workings of the bridal gown industry. The bridal gown industry relies mainly on bridal magazines for advertising. [18]
The registry system should benefit the retailer by bringing customers to their store or website, to purchase products the merchant carries. [ citation needed ] The store is often able to deliver all of the gifts to the recipients at a mutually convenient time before or after the event, for the convenience of both the givers and the recipient.
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