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They specialized in coffee, with Maxwell House Coffee, as it came to be known, as the central brand. Later, the Nashville Coffee and Manufacturing Company was renamed as the "Cheek-Neal Coffee Company". Over the next several years, the Maxwell House Coffee brand became a well-respected name that set it apart from the competition. [5]
The product line was introduced in the early 1970s as General Foods International Coffee, a brand owned by General Foods. [1] The first three flavors at launch were Café au lait (later renamed to Cafe Francais), Suisse Mocha, and Cafe Vienna. The line, sold in small tins, was marketed as a premium product, and remained a strong seller through ...
With investors L. T. Webb, J. J. Norton and J. W. Neal, Cheek opened a coffee shop in Downtown Nashville in 1901. [1] They persuaded the owners of the Maxwell House Hotel to serve their coffee, and they use the name of the hotel as their coffee brand. [1] They began using the slogan "good to the last drop" in 1917. [1]
Kraft Foods Inc. (/ ˈ k r æ f t /) was a multinational confectionery, food and beverage conglomerate. [4] It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. [5]
The Maxwell House Haggadah is an English-Hebrew Passover Haggadah introduced by the Maxwell House company as a marketing promotion in 1932 and printed continuously since that time. With over 50 million copies in print, it is the best known and most popular Haggadah among American Jews, and is considered a cultural icon .
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In 2009 Consumer Reports rated Eight O'Clock Coffee's 100 percent Colombian brew as the "best buy" for ground brews, not only beating well-known mass-market brands such as Folgers and Maxwell House but high-end industry bar-setting Starbucks. [5] On August 8, 2013, the entire Eight O'Clock Coffee line was revamped with new packaging and new ...
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