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The District Court found in favor of the parodist when in March 2008, the judge concluded that Walmart's smiley face logo was not shown to be "inherently distinctive" and that it "has failed to establish that the smiley face has acquired secondary meaning or that it is otherwise a protectable trademark" under U.S. law.
The logo with the new smiley and subsequent good news segment were first used in the newspaper on January 1, 1972, and was accompanied with the slogan, "Take The Time To Smile." [ 16 ] According to recent publications from France-Soir , the new "good news" section was a huge success and caused other European-based newspapers to follow the trend.
English: The former logo of Wal-Mart Stores, Inc., an American multinational retailer corporation running chains of large discount department stores and warehouse stores, which is considered the world's third largest public corporation, its biggest private employer, and its largest retail chain.
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This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain . Although it is free of copyright restrictions, this image may still be subject to other restrictions .
Celebrating 50 years of spreading feel-good news, The Smiley Company is releasing a milestone collection inspired by its more than 400 global collaborations and the cultural influence that the ...
This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain . Although it is free of copyright restrictions, this image may still be subject to other restrictions .
By 1988, Wal-Mart was the most profitable retailer in the United States, [7] though it did not outsell K-Mart and Sears in terms of value of items purchased until late 1990 or early 1991. By 1988, Walmart was operating in 27 states, having expanded into Arizona, Michigan, Ohio, West Virginia, New Jersey, and Wyoming.