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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. [19] Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal ...
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]
Fallacies based on arguing for or against a proposition on emotional grounds. Pages in category "Appeals to emotion" The following 21 pages are in this category, out of 21 total.
Name Definition Example Setting as a form of symbolism or allegory: The setting is both the time and geographic location within a narrative or within a work of fiction; sometimes, storytellers use the setting as a way to represent deeper ideas, reflect characters' emotions, or encourage the audience to make certain connections that add complexity to how the story may be interpreted.
An emotion, elicited via emotive language, may form a prima facie reason for action, but further work is required before one can obtain a considered reason. [ 2 ] Emotive arguments and loaded language are particularly persuasive because they exploit the human weakness for acting immediately based upon an emotional response, without such further ...
The result was a valorization of "fine feeling," displaying the characters as a model for refined, moral and emotional effect. Sentimentalism in literature was also often used as a medium through which authors could promote their own agendas—imploring readers to empathize with the problems they are dealing with in their books.
Melodrama films are a subgenre of drama films characterized by plots that appeal to the heightened emotions of the audience. Melodramatic films commonly use plots that involve crises of human emotion, failed romance or friendship , strained familial situations, tragedy , illness , neuroses , or emotional and physical hardship .