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The Irish stout currently accounts for up to 70% of the pub’s sales. Leydon, who is from Roscommon, Ireland, said that compared to 10 years ago, the number of young people drinking Guinness has ...
Already one of the top-three British and Irish brewers, Guinness's sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876. [12] In October 1886, Guinness became a public company and was averaging sales of 1.138 million barrels a year. This was despite the brewery's refusal to either advertise or offer its beer at a discount. [12]
Guinness is the market leader in Irish stout, holding a sizable 80% market share. It’s also become wildly popular across the Atlantic, where Gen Z has been chasing the drink once considered niche.
The brand is suffering in its native Ireland due to a declining market for stout. [8] It holds a 5 percent share of the Irish stout market, although this is largely a result of its 28 percent share of its native Cork market. [7] Murphy's has a limited presence in Ireland outside of Cork. [7] In 2011, 60,000 hectolitres of Murphy's were sold in ...
Guinness Extra Smooth, a smoother stout sold in Ghana, Cameroon and Nigeria: 5.5% ABV. Malta Guinness, a non-alcoholic sweet drink, produced in Nigeria and exported to the UK and Malaysia. Guinness Mid-Strength, a low-alcohol stout test-marketed in Limerick, Ireland in March 2006 [25] and Dublin from May 2007: [26] 2.8% ABV.
Guinness has had a good run (since 1769), but the dark, creamy stout's reign can't last forever. This St. Patrick's Day, skip the Irish standby in lieu of these five dark-horse contenders.
In the early twentieth century, Guinness became the largest brewer in the world, exporting the Irish style to many countries. [9] Although no longer the largest brewer of beer in the world, it remains the largest brewer of stout. In 2014, Guinness sales amounted to 19% of all beer sales in the Republic of Ireland.
The history of stout and porter are intertwined. [8] The name "stout", used for a dark beer, came about because strong porters were marketed as "stout porter", later being shortened to just stout. Guinness Extra Stout was originally called "Extra Superior Porter" and was not given the name "Extra Stout" until 1840. [9]
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