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The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
The Grain Inspection, Packers and Stockyards Administration (GIPSA) was an agency of the United States Department of Agriculture that facilitates the marketing of livestock, poultry, meat, cereals, oilseeds, and related agricultural products, and promotes fair and competitive trading practices for the overall benefit of consumers and American agriculture.
The Packers and Stockyards Act of 1921 (7 U.S.C. §§ 181-229b; P&S Act) regulates meatpacking, livestock dealers, market agencies, live poultry dealers, and swine contractors to prohibit unfair or deceptive practices, giving undue preferences, apportioning supply, manipulating prices, or creating a monopoly.
U.S. intensive chicken farming led to the 1961–1964 "Chicken War" with Europe. The Chicken Tax is a 25 percent tariff on light trucks (and originally on potato starch, dextrin, and brandy) imposed in 1964 by the United States under President Lyndon B. Johnson in response to tariffs placed by France and West Germany on importation of U.S. chicken. [1]
Headquartered in Gainesville, Georgia, Mar-Jac Poultry is an integrated poultry production company that operates processing plants, feed mills and hatcheries in Alabama, Georgia, and Mississippi. [1] Established in 1954, the company as of 2023 produces two million birds and 8,500 tons of feed per week. [1]