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Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Maxwell House Hotel in Nashville, Tennessee, which was its first major customer. [1]
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They persuaded the owners of the Maxwell House Hotel to serve their coffee, and they use the name of the hotel as their coffee brand. [1] They began using the slogan "good to the last drop" in 1917. [1] In 1928, Cheek sold the brand to Postum Co. for $42 million; it was subsequently purchased by General Foods. [1]
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Goodwin was known for frequently promoting the item sold by the sponsor of the show (Swan Soap or Maxwell House Coffee, among others, on radio; Carnation Evaporated Milk on television). He was effective on radio in doing "integrated commercials", the first announcer to do so [ 4 ] in which the advertisement was deftly woven into the show's ...
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Along with the shop's co-founders, the shop convinced the owners of the historic Maxwell House Hotel to use their coffee, forming Maxwell House Coffee. [1] O'Neal's nephew, Herschel Duncan, developed the blend for the Maryland Club, which became one of the better known brands of the time and formed the Duncan Coffee Company.
The Maxwell House Haggadah is an English-Hebrew Passover Haggadah introduced by the Maxwell House company as a marketing promotion in 1932 and printed continuously since that time. With over 50 million copies in print, it is the best known and most popular Haggadah among American Jews, and is considered a cultural icon .