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VIPP was originally written by couple of Xerox systems Analysts in Switzerland to enable the highest speed Postscript printers, at that time 50 pages per minute, to have the features of Xerox's proprietary production printing languages PDL and FDL which provide simple variable data printing.
Xerox only realized its mistake in the early 1980s, after the Macintosh revolutionized the PC market via its bitmap display and the mouse-centered interface. Both of these were inspired by the Alto. [25] The Xerox Star series was a relative commercial success, but it came too late.
Bravo made extensive use of the mouse for marking locations in the text, as well as selecting areas of the text, but it was not used for command entry. (Being at the very dawn of graphical user interface design, a non- command driven interface was judged too ambitious and possibly even inefficient and cumbersome.)
The Xerox Star workstation, officially named Xerox Star 8010 Information System, is the first commercial personal computer to incorporate technologies that have since become standard in personal computers, including a bitmapped display, a window-based graphical user interface, icons, folders, mouse (two-button), Ethernet networking, file servers, print servers, and email.