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Special K is an American brand of breakfast cereal and meal bars originally manufactured by Kellogg's. The cereal was introduced to the United States in 1955. [1] It is made primarily from grains such as lightly toasted rice, wheat and barley. Special K used to be marketed primarily as a low-fat cereal that can be eaten to help one lose weight. [2]
Cereal box prize. A cereal box prize, also known as a cereal box toy in the UK and Ireland, is a form of advertising that involves using a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or sometimes on the cereal box. The term "cereal box prize" is sometimes used as a ...
Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). Originally invented as a breakfast food to counter indigestion, [ 1 ] it has become a popular food item in the American diet and in the United Kingdom where over 6 million households consume them. [ 2 ][ 3 ] The cereal, originally made with wheat, was ...
There's still room for Kellogg to take market share, but the company faces competition from a few companies that, along with WK Kellogg, dominate the space: General Mills, Post , and PepsiCo-owned ...
Kellogg's made them between 1968–1972. [27] Presto Pizza was a pizza flavored toaster pastry produced by Kellogg's in 1971, and retired less than a year later. [28] Pastry Swirls were introduced in the mid-1990s and were similar to a competitor Pillsbury's Toaster Strudels. Pastry Swirls were bigger and thicker than regular Pop-Tarts and had ...
WK Kellogg, which owns Special K, Corn Flakes, Kashi and other cereal stalwarts, reported that net sales fell 1.9% year-over-year in the quarter ending on March 30.
C. W. Post established his company in Battle Creek, Michigan, having lived there since 1891, when he was a patient at a holistic sanitarium operated by Dr. John Harvey Kellogg. [1] [2] Dr. Kellogg, with his brother W. K. Kellogg, had developed a dry corn flake cereal that was part of their patients' diet.
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