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McVitie's (/ m ə k ˈ v ɪ t i z /) [1] is a British snack food brand owned by United Biscuits.The name is derived from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland.
In 2009, the McVitie's chocolate digestive was named as the most popular biscuit in the UK to dunk into tea. [5] The chocolate variant from McVitie's is routinely ranked the UK's favourite snack. [6] [7] [8] A YouGov poll saw Cadbury’s digestive ranked the second most popular biscuit in the UK after McVitie's. [8]
Sir Alexander Grant, 1st Baronet (1 October 1864 – 21 May 1937) was a Scottish businessman, biscuit manufacturer and philanthropist. He was managing director of McVitie and Price Ltd., developed the recipe of the McVitie's digestive biscuit, and gave an endowment of £200,000 to help establish the National Library of Scotland.
United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In November 2014, the company was acquired by Yıldız Holding and is now part of Pladis.
In May 2017, pladis announced it would be launching McVitie's biscuits in the US in 2018. [14] Jaffa Cakes is a part of McVitie's, and was reformulated in 2017. [ 15 ] McVities also produce Hobnobs , Rich Tea , Penguins, Jacob's cream crackers, Carr's water biscuits, [ 16 ] Crawford's, [ 17 ] Meredith and Drew and go ahead!.
The shiny "red nose" that we now know so well was invented for the 1939 story Rudolph the Red Nosed Reindeer, written by Robert L May. His popularity would only continue to soar when the hit song ...
William Macdonald founded Macdonald Biscuits in Glasgow in 1928. After seeing some biscuits from Antwerp he was inspired to create a chocolate covered biscuit with a chocolate cream sandwich in the centre. [1] They were first produced in 1932, and became a McVitie's product a few years after MacDonald was taken over by United Biscuits in 1965 ...
The biscuits were packed into a PET tray created by blow moulding and protected from moisture with a Rayophane MXXT film wrapping. [5] [6] Since McVities have stopped manufacturing the biscuits, cooks such as Mary Berry have created their own recipes for home baking. [7] [8] [9]